Buyology: Truth and Lies about Why We Buy

ISBN 9780385523899 Наличие: Нет в наличии

350.00 грн.
$ 1 invested in education brings $ 30 revenue
Издательство: Юнайтед Пресс
Размер: 145x215
Вес: 220
Моя цена The price of the book in other online stores 699 UAH. My price is 350 UAH. Savings on the book 349 UAH.
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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

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