Positioning: the battle for you mind

ISBN 0071373586 Наличие: Нет в наличии

290.00 грн.
$1 spent on education brings $30 revenue
Автор: Джек Траут
Размер: 135x205
Вес: 340
Переплет: Твердый
Раздел: Маркетинг. Реклама. PR
Язык: Английский
Моя цена The price of the book in other online stores 570 UAH. My price is 290 UAH. Savings on the book 280 UAH.
Внимание К сожалению, книгу уже купили. Это непорядок. Оформляйте «Предзаказ» и получите уведомление о ее поступлении на склад.
Смотрите другие лоты Large selection of business literature. See other lots.


Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a "position" in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a "hole" not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

Похожие товары

Оставить отзыв ↓
Ещё никто не оставил отзывов.