Guerrilla Advertising 2: More Unconventional Brand Communications

ISBN 978-1856697477 Наличие: 1


450.00 грн.
$1 инвестированный в образование приносит $30 дохода
Размер: 170x240
Вес: 1200
Переплет: Мягкий
Раздел: Маркетинг. Реклама. PR
Язык: Английский
Автор: Gavin Lucas
Количество страниц: 192
Моя цена Цена книги в других интернет-магазинах 620 грн. Моя цена 450 грн. Экономия на книге 170 грн.
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Описание

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

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