Buyology: Truth and Lies about Why We Buy

Buyology: Truth and Lies about Why We Buy
Производитель: Юнайтед Пресс
Модель: 9780385523899
Наличие: 1
350.00 грн.

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Метки: Lindstrom Buyology

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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

Attention! The book is in a single copy. Do not miss the chance to conclude a profitable deal.

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